Barack Obama

Obama's State Of The Union Adress

1. The President talks about about a lot of important issues that we currently face as a nation. He appeals to our reptilian brain by using phrases like how it "should be", as if there is no question and this is the correct answer abiding by our morals. Our limbic is tapped into when he talks about Americas views through a family perspective. He allows you to apply what he is saying on a real and emotional level, one that feels for the pain of the average American. He adheres to our neocortex by creating simple solutions for producing jobs by exporting more goods from America. He appeals by implementing this is a rational way of thinking and a obvious answer the current unemployment problem.
2. Political shifts are demonstrated when he says to get serious and protect the economy. He also states that we need to be energy efficient and become a nation that leads the global economy.
   
3. The light in the video is bright and makes it a very clear setting for the president. He is surrounded by other colleagues and political parties that are professional and seem to agree with most of what is said during the speech. Obama's voice sounds very strong through the microphone and almost appears to echo.
   
4. Obama uses many different techniques for his argument. Strength is brought up many times in his speech saying we need "great strength" and "unity". He also speaks very strong and smoothly. Group dynamics are used when he talks about "we" as a nation need to do things. He later says he has a good outlook for us as a nation as well. He uses repetition with the words "spirit" and "embody strength". The president uses humor when he compares the bail out to a route canal, this gets a decent laugh. He also uses warm fuzzies when he talks to the parents of the nation about there children and the future for them. Last but not least he uses bribery via tax cuts to appeal to Americans.
   
5. The overall thesis from Obama is that we have struggled in the past and will continue to struggle, but we will overcome our problems aggressively, never finishing in last place.
6. (One in ten Americans cant find work). (When market crashed the future was not certain, but we overcame it despite hesitations). (The recovery act has successfuly prevented lay offs across the United States).