Thesis- Americans do not clearly understand the war because of the filters used in television and the media that we have grown up with.

Five Facts

• Jagged letters are used for words such as Iraq
• Bombs on the news are described as a minor annoyance
  
• American media relates Husein to Hitler.
• Press Access ban in affect in 2001 by George Bush.
• United States had larger military budget than the world combined in 2005.

Triune Brain

1. Limbic- The music taps into your limbic and makes you ponder.
2. Limbic- The way a word sounds is manipulated in the news to ease pain and fear.
3. Neocortex- Metaphors in the news are enforced with written exposure as well.

8 Trends

1. Aesthetic Shift- Viewers are susceptible to different images according to location.
2. Technological Shift- The guns became more efficient as the people got more interested.
3. Politcal Shift- Should the news be regulated or should it be unfilteted.

7 Shifts

• Should the tv companies own the right to deliver the news to the people? Answer: No, it should be a integrated network of many companies thoughts and opinions.
• What emotional transfer does the war news lack? Answer: The blood and guts reality of the situation overseas.
• What production technigues do news companies commonly use such as fox? Answer: The font styles are manipulated for different words on the screen.
• What value message does the news lack about the war? Answer: Despite having many soliders killed, we've killed many more as a country than Iraq has to us.

Techniques

1. Beatiful People- News people always in suits.
2. Nostalgia- Day dreaming of being at a fight for Army commercial.
3. Beautiful People- The weapons are looked at as beautiful and not harmful, we are desensitized to there destruction.
4. Bandwagon- They use words such as we instead of military.
5. Card stacking- Offering the benfits of the Army and not the downfalls.
6. Symbolism- Making husein out to be as bad as possible through the comparence of Hitler.

Hieroglyphics: Hip Hop is Vintage (Meditation # 4)

Hieroglyphics are one of the most original sounding true to their roots freestyle fun loving rap groups. The members include Del Tha Funky Homosapien, A-plus, Casual, Pep Love, Phesto, Domino, Opio, and Tajai. All of the artist hav eindividual careers but most would agree that they are at their best when they are together. In this case it's true, people really do bring the best out in each other. What sets Hiero apart from a lot of other rappers are the reasons as to why they have pursued a career in the industry at all. What started out as a hobby ended up being a way to make a little bank as well. I am confident that they will always stay true to themselves and the places they came from.




SOWETO





MAKE YOUR MOVE




93 Til Infinity (The original)






Hiero continues to embrace what it means to be a real emcee and how to make an honest living. I once met Adam "Aplus" Carter. We chatted for a while as he explained his values and morals in life. To this day I can remember him saying you need to be true to yourself and make good decisions in life. Attitude plays an important role in what we do and in who we are, he basically said you are in charge of your own destiny. He really inspired me to believe that you really can do anything you want when you put your mind to it, maybe even one day spit like the almighty Hieroglyphics crew themselves.

Burton (Meditation # 3)

Burton is a Vermont made and owned company that a lot of local Vermonter's are proud of. Recently, Burton moved it's manufacturing unit and fired 43 of their loyal Vermont employees. Some controversy has arose throughout this period of time, some do not like the direction of the company and fear that they will leave their roots in the past. I have been keeping track of Burton alot through RSS feeds. I started using the feeds in Elaine Young's class, a marketing teacher and advisor at Champlain College. I like having the feeds at my disposal, it's nice to hear from professionals in the business world and not have to search for your information all day. Just type in the key phrases and terms you want to look after and your off, the entire information station of the internet in your hands! Thank you web 2.0 :)




How do they make those snowboards of theirs anyway???






This is a nice preview of Burton's 2009-2010 "B Movie". Also, note the use of the music adhering to the limbic brain and the facts on screen at the end hitting up the neocortex. The film also uses a variety of filming techniques. One major technique to make note of is the use of backwards video in the teaser. The camera angles, screen shot, and lighting also play an important roll in the teaser.






For your viewing pleasure....