Saturday, April 17, 2010

Burton (Meditation # 3)


Burton is a Vermont made and owned company that a lot of local Vermonter's are proud of. Recently, Burton moved it's manufacturing unit and fired 43 of their loyal Vermont employees. Some controversy has arose throughout this period of time, some do not like the direction of the company and fear that they will leave their roots in the past. I have been keeping track of Burton alot through RSS feeds. I started using the feeds in Elaine Young's class, a marketing teacher and advisor at Champlain College. I like having the feeds at my disposal, it's nice to hear from professionals in the business world and not have to search for your information all day. Just type in the key phrases and terms you want to look after and your off, the entire information station of the internet in your hands! Thank you web 2.0 :)




How do they make those snowboards of theirs anyway???






This is a nice preview of Burton's 2009-2010 "B Movie". Also, note the use of the music adhering to the limbic brain and the facts on screen at the end hitting up the neocortex. The film also uses a variety of filming techniques. One major technique to make note of is the use of backwards video in the teaser. The camera angles, screen shot, and lighting also play an important roll in the teaser.






For your viewing pleasure....























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